The “pop-up” store/stand/restaurant is the buzzy marketing tactic of the moment. We’re seeing them all over Manhattan so it was only a matter of time until Martha Stewart had one. To launch her latest book, Martha Stewart’s New Pies & Tarts, Martha Stewart’s Pie Pop-Up Shop opened Saturday in the Little Owl’s event venue. This weekend only, from 10am-6pm, people can flock to the shop to stuff their pie-holes. Kind of ironic that it’s right next to Equinox.
I’m not the biggest pie/tart fan, and this obvi was not vegan paradise, but I’m a sucker for foodie events so had to check it out so I could share with all of you!!
I spent a total of MAYBE 15 minutes there. It was small and crowded. I went straight for the pies and was disappointed to see there wasn’t much left at 1pm.
All the fruit pies were gone. I got the last coconut cream pie and snagged a vegetable tart, and a spinach feta turnover.
The coconut pie was I-N-S-A-N-E. Toasted coconut on whipped cream…mmmm soooo coconuty, rich, and creamy. The chocolate cookie pie crust was delicious, think it had some coconut in it, but the sandy texture didn’t hold together at all. Luckily, I could use the thick filling to pick up any crust stragglers. I was still so surprised how much I loved this one, I’m considering going back for another.
I intended to only have two bites. Ooops.
The Vegetable Tart with zucchini, tomato and red onion looked gorgeous, but was disappointing. It was bland and when I bit into it, the vegetables completely deserted the tart, leaving the crust naked. I had no problem only having a bite of this one.
I thought the Spinach Feta Turnover was going to be boring, but I was blown away by the soft, pillowy, dough. The large salt crystals on the outside reminded me of a pretzel croissant which I adore.
The filling itself was not memorable. I really didn’t taste any feta in here so they either missed this one or there just wasn’t much there to begin with. I could have eaten a basket full of just the turnover dough.
In the back they have a demo kitchen where they’re making fresh batches of pies and answering questions. [No, there weren’t any Ms. Stewart sightings while I was there]. We were informed that the eggs in the bowl were of course, fresh-picked from Martha’s farm.
If you’re in the neighborhood today, it’s worth swinging by to grab a snack. They’re mini, personal pie size at $3.00 each. Yesterday they limited to one pie per person (I interpreted that as one FLAVOR per person). The pie shop is open until 6pm today so take advantage of this beautifully sunny day and make it a pietastic Sunday!
If you get a chance to go, please share your experience here. What did you think? I’d love to hear about any other flavors I didn’t try, or thoughts on those I did.